SOMA – Indian Energy Drink
I collaborated with Soma, a vibrant new Indian energy drink brand, to develop a bold and distinctive visual identity that aligns with its energetic and culturally rooted positioning. The scope of the project included:
Client
SOMA – Indian Energy Drink
Service Provided
Logo Designing & Can Packaging Design
Logo Design
Crafted a powerful and modern logo that reflects the brand’s essence—fusing traditional Indian aesthetics with a contemporary, high-energy twist. The design emphasizes movement, vitality, and cultural pride, making it instantly recognizable and versatile across digital and physical platforms.
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Packaging Design
Developed a dynamic and eye-catching packaging concept that stands out on shelves. The design integrates vivid colors, sleek can/bottle layouts, and culturally inspired motifs while maintaining a clean, modern look that appeals to the youth and fitness-focused demographics.
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The Result
The result is a cohesive brand presence that captures Soma’s identity as a unique Indian energy drink—bold, authentic, and energizing.
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